News
A BIG success
Last summer, we made a slightly crazy bet: to create the world's largest beach towel. So last summer we added the LE BIG model to our collection, with its gigantic dimensions (4m x 2.15m) enough to share with all the family or for a group of 6 friends. It was a massive success. Giant towel, xxl double beach sheet, mega towel or megalarge beach towel ... call it what you prefer!
Initially launched in 2 versions (Ibiza and Moorea), the LE BIG model is now available in 6 colours to satisfy all tastes: black, raspberry, turquoise, Ibiza blue, mandarine and ultramarine blue. Its dimensions of 4m x 2.15m (that is 8.5 square meters) make it a space to share together on the beach. Another unique invention from the creation team at ÔBABA.
Live the beach in a BIG way.
#giant #international #accessory #one #record #big #giantbeachtowel #huge #tribu #success #space #trend #yourespace #holiday #oekotex # fantastic #colors #socialdistancing #creation #distributor
BLACK is black
In each collection, the ÔBABA brand tries to surprise you by proposing unexpected colours. With the new BLACK model we have surely succeeded. Since the creation of the brand, more than 30 colors have been featured. This year ÔBABA surprises everyone by presenting a BLACK model: black monochrome, sober and chic, very unusual in a beach towel.
To fit with the public tastes BLACK has been presented in the brand's 4 sizes: SOLO, XXL, XXL + and BIG. A monochrome beach towel all black that dries very quickly and is OEKO TEX certified. This black beach towel is perfect to lie on the sand or to have a picnic, with your family or friends. Black is a very original color on the beach and the first reactions from fashion journalists have been very encouraging. BLACK will surely become a symbol of elegance on the beaches this summer.
#noir #black #negro #sobriety #new #ecofriendly #bohostyle #gift #new2020collection #ibiza #paris #hippychic #conceptstore #summer #blackbeachtowel #blacksarong #blackdesign #blackbeachblanket #elegance #xxlblacktowel
All around the world
ÔBABA is our unique, practical concept and is made in France respecting nature. At the distribution level, the brand is very selective and is sold mainly in independent stores (the best concept stores, design and gift shops) and in our online store. ÔBABA's largest market is the French market and the vast majority of stores are in the city center. Our brand does not propose its products to large chains or to the web marketplaces.
In addition to France, the brand has an important presence in Spain, but also in Belgium, Italy and the French overseas territories such as Saint Barth and Guadelupe. The brand has shipped orders to more than 30 countries last year ... from Japan to Hawaii, and from Brazil to Australia. People from all continents like ÔBABA, and we are proud of it.
#world #international #obabamania #innovation #export #conceptstore #boutique #gift #europe #spain #france #trendy #conceptstore #polynesia #citycentre #professional #unique #quality #design #selectivedistribution
Vitamines for the 8th collection
In April 2020 we launched our new collection, despite the Covid crisis... What do you think of our new collection for summer 2020? What are your favorite models? The BLACK, the white SAINT JAMES, the mandarin CAPRI or the green apple OSLO? In addition to all these novelties, you will also find the classic and indispensable ôbabas, which are proposed every year, such as turquoise or ultramarine blue ....
Within our eco-responsible commitment, you will also find accessories 2020 that we manufacture with the pieces of tissue left over from the manufacture of the ôbabas. Large beach bags and hair bands are made by an independent dressmaker from the Hauts de France region. Another surprise from the 2020 collection is LE BIG (the largest beach towel sold in the world - with its 8.5m2) which is presented in 6 colors this year after the successful launch last summer.
# newcollection #novelties #black #white #saintjames # collection2020 #beach #practical towel #fittings #france #savoirfaire #recycle #brand #thebestbeachtowel #colours #vitamines #mandarine #manzanaverde #oslo #asturian #galician #conceptstore #boutique #unique #madeinfrance #youneedit
SAINT JAMES white ÔBABA
Another long-awaited product ... Within the fourth year of collaboration with the legendary French brand SAINT JAMES, we launched this year a pure white ôbaba. The new white SAINT JAMES is offered in family size (xxl +) and couple size (xxl).
We have specially added an anti-stain treatment for this model - always respecting OEKO-TEX standards. We recommend ironing this ôbaba after each wash, to reactivate the anti-stain active agent.
This new capsule collection has been edited to only 220 units. Many clients have asked us to create a white, chic and unique ôbaba before... this collection will seduce you with its originality and pure elegance. Like all ôbabas, this capsule collection is made with our exclusively woven cotton voile, woven in the French region of Vosges. Probably the most elegant beach towel on the market.
#white #fashionable #chicbeachtowel #pure #capsule #whitebeachtowel #antistain #capsulecollection #saintjames #mariniere #collaboration #vosges #youwantit #maxitowel #xxl #beach #conceptplage #seaside #madeinfrance #family #couple
OEKO-TEX certified
At ÔBABA we have always wanted the best for our clients. So from day one the OEKO-TEX certification was a priority for us. This certification guarantees a quality product made in compliance with European standards regarding the way it is manufactured. The objective is to avoid any type of allergy or reaction problem on your skin when being in contact with a ôbaba.
The company that makes the ôbabas weaving in the Vosges (a French region) and the company that does the coloring and printing for ÔBABA in Lyon are both OEKO-TEX certified. The OEKO-TEX certification is the first guarantee that textile products are free of any element that is harmful or toxic to the human body and to the environment. The OEKO-TEX certification allows you to be sure that our beach sheets do not contain any harmful substance, neither in the 100% cotton fabric, nor in the patterns or colors. It is a guarantee of tranquility and respect for nature.
#oekotex #certification #cotton #colour #fabric #environment #excellence #european #europe #certified #quality #ecofriendly #noallergy #experience #ecoresponsible #topquality #healthy #madeinfrance
Custom collections
Creating a custom ÔBABA model is possible. We would love to create a unique ôbaba with your brand, and also for your store or your company. Since the ôbabas are made in France in limited series, we can study your needs and offer you the ôbaba that you like the most.
Thanks to the personalization, the ôbaba becomes a unique, practical and original gift, both for your clients and for your employees. Depending on the terms and quantities, we could even customize the colour of your ôbaba. Contact us and let's talk!
#idea #ecofriendly #personalised #gift #corporategift #companygift #original #conference #corporate #congress #employees #unique #experience #savoirfaire #beach #madeinfrance #beachtowel
The DEAUVILLE model, unique
You have probably seen it last summer on a beach or in a park, the ôbaba DEAUVILLE does not go unnoticed. Its ultramarine blue colour makes it a chic beach blanket and cool at the same time. It is a perfect model to offer a gift. Due to this success we have decided to keep this model in the 2020 collection.
Like the other models of the ÔBABA brand, the Deauville is 100% cotton, OEKO-TEX certified and produced in limited series. The Deauville is available this year also as "Le BIG" giant size. Let yourself be tempted!
#blue #ultramarine #beachtowel #alafrancaise #beachthrow #beachblanket #deauville #chic #nicecolour #kikoy #ecofriendly #fouta #nosand #letsdoit #shopping #youngdesigner #swimmingwear #farniente
January shooting !
ÔBABA's January photo shoot has become a tradition. The key target is to have the perfect product pics for the new collection. These pics are used on our online store, in the media or on our communication materials. This year, the "black" model and the new "Saint James" are in the spotlight.
Produced in a Parisian studio, this annual shooting marks the starting point of each new collection. The shooting is an intense moment of creativity that always holds some surprises. Other shootings will follow later in the season, often with the ôbabas being used outdoors...
#shooting #photo #studio #models #collection #trendy #black #tendance #team #pics #photographer #communication #brand #new
ÔBABA is eco-friendly
The eco-responsibility is at the heart of ÔBABA's project since the very beginning of the company. ÔBABA has made it a priority by choosing quality raw materials so that you can keep your ôbaba for many years. This effort is also reflected in the choice of intemporal plain colored models, no need to change your ôbaba to have the year's trendy prints. We want you to keep your ôbaba several years !
ÔBABA's fabric is complaint with OEKO-TEX standards, which confirm the human-ecological safety of textile products. ÔBABA's daily zero waste effort accentuate our desire to protect our planet as well as possible to avoid any waste.
#ecofriendly #ecoresponsible #oekotex #clean #ecology #conservation #quality #planete #longterm #nature #commitment
Useful beach items
You are happy with your ôbaba, so please do not hesitate to look at the cool and useful items that ÔBABA proposes to have the perfect summer kit for the beach: an After Beach brush to remove the sand, an ecological XXL beach bag, 2 mini towels to dry your face, or the last accessory of the range: the "Le BIG" backpack (a very light backpack in which you can carry your ôbabas, your sunscreen cream and your fresh drinks). Available in one size, black with white print, the "Le BIG" backpack comes as a gift if you buy a ôbaba Le BIG.
#beachbag #backpack #kit #usefulitems #summer #trend #beach #big #new #must #sun #practical #gift #idea #light #useful #holiday #flight
Social responsibility
ÔBABA since its inception has strived to be innovate in its products, but also in the role that the company must play to create a better society. ÔBABA manufactures its products responsibly, respecting the environment. ÔBABA does also its bit to support the good causes.
One of the latest initiatives has been the donation of a lot with the entire range of ÔBABA products for the charity auction that APRAMP (Association for Prevention, Reintegration and Care for Prostituted Woman) held at the Teatro Real in Madrid.
#comitment #women #goodcauses #donation #associations #social #responsible #particiaption #support #help #prostitution #together
Summer bracelets
Once again ÔBABA works together with BIJOUX SO GOOD (Britany designers) to offer you their beautiful elastic bracelets. For the first 70 ÔBABA orders in our web boutique, a bracelet was offered. The elastic bracelets design and colours are a must have for this summer.
ÔBABA partnership with the designers is true friendship. Do not hesitate to order a 3 bracelets pack in our web boutique.
#gold #bijoux #tendance #summer #beach #palmtree #fashion #accessoire #french #breton #createur #unique #gift #couleurs #friends #light #leger #feminin #concept
2019 collection arrives to IBIZA
Since 2012 the Ôbaba collection is on sale in the coolest places of Ibiza... You can now find the new collection 2019 in places such as Co Coq, Sa Punta, Blue Marlin, Palladium Spa or Nobu Hotel, The beaches of Ibiza are ideal for using your Ôbaba and the international clientele is delighted to discover our unique concept, made in France. If you have not had time to get your giant beach towel before arriving on the island, no stress you will find us in the best places.
#ibiza #eivissa #collection #hotel #colors #beachclub #madeinfrance #island #holiday #accessory #france #trendy #success #reference #luxury #theplacetobe #denbossa #drapdeplage #tourism
The new 2019 colours
We unveiled a few weeks ago the new model DEAUVILLE, ultramarine blue. Discover 2019 second new model, which is already a huge success: the model SYDNEY - bright orange. This colour is available in 3 sizes: family (XXL+), couple (XXL) and for one person (SOLO)
Holidays are approaching and departures for the beach too. Do not go on holiday without your ôbaba. If you find our new orange too intense you will find your happiness among the 12 other colours of this new collection
#colour #orange #sydney #farniente #surprise #swimmingpool #madeinfrance #summer #ineedit #creation #accessory #inspiration #manufacturing #holiday #weekend #reading #practice #drapdeplage #beach #2019
DEAUVILLE, you love this 2019 new model
For each new collection, ÔBABA proposes new colors. DEAUVILLE model is one of the new models of SUMMER 2019: an ultramarine blue color that everyone loves. Chic and intense, this color is available in 3 sizes: family (XXL+), couple (XXL) and for one person (SOLO). ÔBABA defines their own colors every year and that the dyeing is carried out in France, in TARARE, in Lyon's region. #color #blue #deauville #collection #klein #loveit #madeinfrance #beach #chic #creation #accessory #lyon #fashion #success #oekotex #gift #sand #beachblanket #unique #nosand
LE BIG: a must have for a group of friends
ÔBABA has just launched the largest beach blanket on sale in the world. With its 8.5 m2 and its 4 meters long, it is the ideal accessory to share a space on the beach, since in a ÔBABA LE BIG fit 6 people lying comfortably. LE BIG is perfect for a large family, a party, a giant picnic or the whole group of friends. LE BIG is fixed to the ground thanks to its anchoring system with 4 pegs and reinforced corners ... Once again, ÔBABA stands out for its capacity for creation and innovation, but always keeping its values. LE BIG is truly unique. #big #giant #unique #group #friends #share #space #ibiza #original #creation #innovation #madeinfrance #nature #sainttropez #beachblanket #oekotex #bigfamily #smile #beach #useful
The perfect swing
ÔBABA takes part to many sporting or cultural events all over the year. The latest was the Flanders golf tournament, in the Brigode golf club (in the Hauts de France region). Outdoor sports, such as golf, are a perfect match for ÔBABA.
Fixing some ôbabas on the green, promoting the brand and offering ôbabas to the tournament winners are a way to promote the brand in a pleasant atmosphere.
#golf #tournament #hautsdefrance #brigode #flanders #competition #madeinfrance #green #swift #contest #sport #outdoors #student #promotion #player #game #france #gift #freshair
The cool bracelets
Two years ago ÔBABA met with the creators of BIJOUX SO GOOD. After a first collaboration in 2017 with the elastic bracelets, we signed an exclusive distribution agreement for Spain and the French Mediterranean coast.
It was successful immediately. These trendy gold printed bracelets are a hit, especially in the Balearic Islands.
#bracelets #fashion #tendance #colors #cool #elastic #turquoise #sogood #bijouxsogood #creatirce #france #head #success #distributor #distribution #baleares #ibiza #new
Thank you all
A few months after ÔBABA was created, we opened our Facebook page. You are already more than 25,000 real followers, and we are proud of it. Please visit us https://www.facebook.com/obabaparis/
Thank you for your support! It is a great pleasure to read your comments, to have your advise and to see your pictures on holidays with your Ôbaba. We will keep travelling together! The world is a great and big place to discover, lets keep dreaming with your beautiful pictures
#facebook #fan #community #25000 #milestone #photo #followers #friends #travel #experiences #love #like
DUBAI: what a success!
ÔBABA is on sale in Dubai for several years now. Elvira, our lovely representative and ambassador for the brand across the United Arab Emirates and Lebanon is a real hit. It is impossible to go to the beach in Dubai without crossing an ôbaba.
The arrival of the GOLD model should seduce even more the Dubai trendy crowd. ÔBABA is showing how a French brand makes the buzz in a completely different envirnment.
#dubai #emirates #buzz #success #ambassatrice #sand #UAE #gold #partners #successtory #frenchtouch #expats
The eco-friendly beach bag
At Ôbaba, we are concerned about the respect of the environment, that's why we came up with the idea of making big beach bags with our pieces of fabric that are too small to make an ôbaba.
We decided to work with an independent seamstress located in the Lille region, who makes your ideal beach bag.
A hand-stitched bag, made with love...
#beachbag #beach #ecofriendly #risponsable #ecofriendly #tendance #seamstress #giantbag #madeinfrance #leger #artisanal #environnement
Obabamania: 7th season in IBIZA
It has been 7 years since the first ôbabas landed in the most exclusive stores in Ibiza. The new GOLD model is already a success in the island.
From the Ibiza Gran Hotel to the beach club Nassau, the obabamania is growing in Ibiza and Formentera. Once again our pegs will anchor the ôbabas to the white sand of Ibiza. We love Ibiza and we are proud to be the trendiest beach blanket of the island #Eivissa #island #ibiza #baleares #formentera #summer #beachblanket #madeinfrance #luxury #design #beachclub
ILE DE RÉ - capsule collection
The beautiful French island of Ré is the perfect place to use a ôbaba: you go around by bicycle, beaches are large, a nice wind blows almost all the time and holidaymakers come to the island with their family.
That's why a capsule collection ILE DE RÉ, available in size XXL was created this year. The collection is available exclusively at EQUINOXE's (Saint Martin de Ré).
#capsule #iledere #charente #france #saintmartin #equinoxe #marque #beachblanket #madeinfrance #mode #beach #present
Golden summer GOLD
Described as “the most beautiful beach blanket ever done”, the ÔBABA GOLD limited collection is already available. The giant classic grey fabric with the ÔBABA’s logos printed in GOLD is truly unique.
Be chic this summer with this essential accessory for the beach. Available in XXL+ size for the family and XXL size for couples, the ÔBABA GOLD is wind resistant and eco friendly as all the other models. ÔBABA did it again, so cool.
#gold #collection #goldprint #mode #nexting #madeinfrance #stylish #elegant #beach
ÔBABA 6th collection
ÔBABA presents its 6th collection, proposing 4 new colours, a limited GOLD edition and a new collaboration with SAINT JAMES (for the 2nd year) with a brand new XXL+ model. Refreshing and trendy colours, to enjoy the summer.
Three sizes are available. The "ÔBABA packages" are perfect present idea for everyone. ÔBABA presents also some new accesories for the beach.
#collection #capsule#colours #vitamines #gold #printed #beachblanket #no sand #mode #beach #madeinfrance #lovethesummer
An exclusive collection
ÔBABA is very popular in DUBAI, so we decided to launch an exclusive collection "ÔBABA DUBAI". This limited collection, available in 5 colors in size XXL+, has been an immediate success.
The success of the limited editions encourages us to create other exclusive collections. If you feel like it, contact us!
#collection #limited #edition #dubai #emirat #desert #beachtowel #giant #yellow #trendy
The adventure goes on
For the second year, ÔBABA sponsors Mathys HUVELIN, a young French kayaker. Helping this young athlete to progress and encourage him in his project motivates us in this partnership.
ÔBABA and Mathys share values, such as performance, self-improvement and team spirit....
#collection #new #sport #watersport #kayak #young #athlete #sponsoring #sponsor #competition
Event ÔBABA with JUAN Y ANDREA in FORMENTERA
ÔBABA has launched the summer 2017 collection in Formentera with a limited series customized only for the VIP clients of "Juan Y Andrea".
The world-famous restaurant and beach club "Juan Y Andrea" located in the heart of Illetes (the most famous beach in Formentera) has been the perfect setting to present the new collection of ÔBABA Paris : unparalleled views and amazing water
#collection #new #formentera #ibiza #juanyandrea #bluewater #beache #mediterrannea #event #beachclub
ÔBABA celebrates its fifth collection by re-editing the IBIZA model
The first model, at of the brand in 2012, has been specially re-edited to celebrate the fifth anniversary of ÔBABA. This is a unique model, with the logo printed in black on the cotton.
The model is edited in two sizes for the the fifth birthday: XXL+ and XXL. The blue colour of the original model has been preserved and printing is still carried out in the Lyon region, as in the original model. The IBIZA model has been a success since its launch.
#madeinfrance #ibiza #young #designer #obaba #blue #beachblanket #logo #printed #black #birthday #event
ÔBABA x DARCO, when street art arrives at the beach...
The launch of this great capsule collection was done on 16th May at BIENVENUE store in Paris. DARCO, the internationally recognized artist, was in the store to present the three-meter piece of art entitled "BON VOYAGE" for the first time. This piece of art has been acquired by LA GALLERIE NATIONALE (Dubai).
#creation #darco #streetart #art #exhibition #gallery #artist #france #paris #event
ÔBABA x SAINT JAMES, a collaboration for a break
A fashionable collaboration with SAINT-JAMES to propose a capsule collection subtly mixing the identity of the two brands, linked to the sea. SAINT-JAMES is the brand of reference for the knitted sweater made in France since 1889. This capsule collection put together the know-how of both brands, combining tradition and originality. This navy blue limited edition, with its SAINT-JAMES striped shield, will seduce you with its elegance !
#creation #collaboration #saintjames #marin #sea #mariniere #paris #chic #beachtowel #blue #trendy #summer #frenchstyle #lifestyle
ÔBABA arrives to the beautiful Island of LA REUNION
After contacting ÔBABA, Estelle and Damien have become the brand's official distributor in REUNION Island and the Indian Ocean islands. The ôbabas have just arrived to the island and they are already on sale in the first shop.
#Reunion #SaintDenis #island #maldives #indianocean #exclusive #distributor #shops #boutiques #team #endemiq #network #water #sport #ocean
ÔBABA & Paris HILTON, nice to meet you !
It was an amazing moment for the ÔBABA team. A moment of complicity almost alone with Paris HILTON in IBIZA. Paris was delighted with her Ôbaba Cuba (raspberry, one of her favorite colours).
#ibiza #nightlife #parisHilton #hilton #rencontre #amazing #cuba #rose #pink #amnesia #soireeVIP #vip #cocktail #star
ÔBABA on sale in Miami's Wynwood district
LES CREATEURS, a concept store in the arts and fashion neighborhood of Miami, becomes the first point of sales of ÔBABAin the USA.
In this concept store you can find the most fashionable French designers like Oncle Pape, Robinson Les Bains or Fariboles.
Les Createurs position itself as Miami's destination for #fashion, #design & #art, and you can also find a champagne bar. The address is 2200 NW 2nd Ave, Miami.
#Miami #fashion #design #art #champagne #wine #wynwood #miamibeach #swimwear #accessories #music #wynwoodevents #artlife #miamievents #lescreateurs
ÔBABA and the best French designers at France2, the main French public TV channel
See the link below to Philippe Duprez (ÔBABA) interview in C'EST AU PROGRAMME (France2).
The interview was done at LA BOUTIQUE DES INVENTIONS (Rue Mayet - 75006 Paris).
This documentary is focused on the best designers of products made in France, such as ÔBABA, #Kipik or #PhoneBoy.
The interview was issued on 14th March 2016. #france2 #tv #television #interview #designers #france
The communication agency LE7MARTIEN presents ÔBABA 2016's poster
It has become a tradition for ÔBABA: new collection = new poster ...
The well-known advertising agency Le 7 MARTIEN, delivered another fresh and original poster: a siren, a sportsman, a diva and happy baby all lying on a ÔBABA XXL+.
100% creation of Le 7 Martien, the agency with whom ÔBABA has collaborated from day one.
#Le7martien #creativity #agency #communication #design #lille #original #art
Mathys HUVELIN, French team kayaker
ÔBABA sponsors this young champion during the 2016 season.
A unique partnership for ÔBABA and the young athlete.
Objective: participation in the world championship. #mathyshuvelin #kayak #Frenchteam #worldchampionship