THE NEW COLLECTION IS HERE
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LONG LIVE SUMMER
It is with great joy that we present our 14th collection of beach towels
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It is with great joy that we present our 14th collection of beach towels. A new step in the ÔBABA adventure, always guided by a passion for style, comfort, and summer elegance.
This season, we have created new and luminous models, inspired by current trends and designed to accompany your most beautiful moments in the sun. The Made in France design, the small pegs for planting them, and the generous dimensions are still present this summer, guaranteeing comfort and practicality, whether you are by the sea, by the pool, or in a park.
But our 14th collection is also an opportunity to celebrate our values. We continue our commitments with eco-friendly accessories, made from our fabric scraps: colorful bracelets, trendy scrunchies, and practical bags, made in France using sustainable methods.
In addition, you'll be delighted to discover our exclusive summer collaborations, such as the one with SAINT JAMES for the 10th year or with our friends at PETITS CADORS.
Whether you're going on vacation or enjoying a sunny break near home, your ÔBABA beach towel will be the ideal companion. Practical, elegant, and sustainable, it will follow you everywhere this summer. Let yourself be seduced by the summer spirit of one of our new products.