A NEW PRODUCT

At ÔBABA, we've always believed in making things last. For over ten years, our beach towels have been the perfect companions for your summers, your travels, your moments of relaxation and adventure. They withstand wind, sand, salt, and time. But like any good story, signs of wear sometimes appear: a slightly faded color, a stain here or there, a souvenir of a picnic by the sea or a salty afternoon.

And that's when an idea resurfaces… An idea that Jeff, a friend of the brand, had suggested over ten years ago: “What if we dyed the ÔBABA towels to give them a second life?” At the time, the concept seemed audacious. Today, it becomes a reality thanks to a new and unprecedented partnership with HAUTE COUTURE.

This partnership opens up a completely new realm for ÔBABA: that of bespoke, creative, and responsible color. These dyes are made in France, carefully crafted, and, above all, incredibly easy to use—we've tested them, and we can assure you! Simply choose the shade that inspires you, follow a few easy steps, and your ÔBABA will be revitalized.